According to IDC’s recent study, Broadband Service Providers need to sharpen their offers crank out better dial-up migration plans and commercial bundles.
Broadband Service Providers need to sharpen their offers crank out better dial-up migration plans and commercial bundles, says IDC in a report
According to IDC’s recent study “Australia Broadband Market Sizing and Forecast, 2004-2009: Time to Stuff the Pipes, by the end of 2005, 1 out of 3 Internet access users will be connecting using broadband. By 2009, IDC estimates the number of broadband subscribers will grow from 1.6 million subscribers in 2004 to almost 5 million subscribers.
However IDC believes IPTV, HDTV and set-up boxes will become the digital media outlets and this will force BSPs to make strategic decisions around content and deliver video services such as IPTV in order to maintain average revenue per user. BSPs and consumer electronics (CE) manufacturers will compete for e same digital home market to fence off declining the average revenue per user and commodisation of devices.
According to the research a consumer bundle of broadband, voice and video services — now commonly called “triple play”, is the first step in addressing the looming challenge. A holistic view with a triple or even quadruple play (triple play + mobile) message is likely to be a winning strategy for BSPs. They need to ensure the embrace of a back office service layer topology with a next generation networks strategy allowing services to be integrated, activated, provided and billed in a seamless manner.