SYDNEY – The Borders bookstore chain appears to be nearing the end of its final chapter with the brand to be stripped from the chain’s surviving e-book franchise.
New owner Pearson Group Australia said Borders Online would be rebranded as Bookworld.
The Borders site and applications will be also rebranded.Bookworld CEO James Webber said the Borders brand had lost its former sheen.
“We just believe the Borders brand has had its day. There are no stores left and globally it’s been in demise so we believe there’s an opportunity to revitalise (the franchise) and move it forward,” he told The Australian.
