Widely regarded as one of the best cameras on the market, the Canon EOS 5D Mark II digital SLR received further validation today after being named “Camera of the Year” in the Camera Grand Prix 2009.
“We are thrilled to have won this prestigious award and are not surprised that the Canon EOS 5D Mark II was the recipient given the insatiable consumer demand and rave reviews we have received since its launch,” says Chris Macleod, Brand Manager – EOS, Canon Australia. “This award comes in a year where Canon is celebrating 50 years of SLR camera sales and its impressive history of producing innovative SLR cameras that continuously set industry benchmarks.
“The newly released EOS 5D Mark II has created huge demand from people excited about taking exceptionally high-quality stills and Full HD movies with the same camera,” says Macleod. “We currently find ourselves in the midst of a creative revolution where consumers want to push the boundaries of their photography - the EOS 5D Mark II as well as the recently launched World of EOS provides them with the platform to do this.”
The Camera Grand Prix, the most prestigious award in Japan’s photo industry, is sponsored by the Camera Journal Press Club Japan (CJPC), comprising thirteen photography and camera publications (as of May 2009). The Camera Grand Prix selection committee is made up of chief editors of CJPC member publications, academic experts, technical writers, professional photographers, and representatives from photo-related organisations. The coveted Camera of the Year 2009 was awarded to the most impressive camera released in Japan between April 1, 2008, and March 31, 2009.
The Camera Grand Prix, founded in 1984, marks its 26th anniversary this year. The 2009 Camera of the Year award marks the eighth time that a Canon camera has earned top honours at the Camera Grand Prix, and the most recent since the top prize went to the EOS-1Ds, the industry’s first professional-model digital SLR camera to feature a 35mm full-frame CMOS sensor.
This year’s title-winning EOS 5D Mark II was recognized for its range of high-performance features, including a newly developed full-size 21.1-megapixel CMOS sensor, the next-generation DIGIC 4 image processor and a sophisticated Live View function, along with its advanced image quality and ease of use. Additionally, the model earned high marks as the world’s first SLR camera to enable the recording of Full HD video as well as for its value for money.
The Canon EOS 5D Mark II was also recently named “Best Digital SLR Expert in 2009” in Europe by the Technical Image Press Association (TIPA), representing 29 photography and imaging magazines across 13 European countries.