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Despite Canon Inc reporting a 56 percent fall in third-quarter net profits, Canon Australia announced that it had unparalleled growth in the digital compact camera and digital SLR camera categories for the period January to September of this year.The company said that this led to an ‘unprecedented 11 consecutive months of record breaking year-on-year sales.’

Canon Australia’s Managing Director, Kenji Kobayashi said, “In spite of a tough economic climate and general fears of constricted consumer spending, Australians did not reign in their purchasing when it came to digital compact cameras and digital SLRs.” 

“Over the last 12 months, Canon has continued its solid investment in the digital still camera category both from a brand and a consumer engagement level. Consequently, we have been able to sustain our lead in the market with significant gains this year,” added Kobayashi.

According to GfK data, Canon’s Australian sales value in the digital compact camera and digital SLR categories have grown by 5 percent and 67 percent in value, respectively, when compared to the same period in 2008.  

David Goldman, Assistant General Manager – Consumer Imaging, said “This is a very strong result and testament to the relevance of our brand and our products. Capturing and sharing great quality digital photos has become an important social communication tool and sales figures over the last year highlight the significance of these devices in the daily lives of Australians.”

They company said that its EOS, IXUS and PowerShot brands recieved growing sales and has solidified its leadership in these categories.

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