Having just celebrating 10 years of Ixus, Canon announced that the combined production of its EOS-series film and digital single-lens reflex (SLR) cameras has passed the 40-million mark.
Production of the EOS SLR camera began in 1987 at Canon’s Fukushima Plant. In 1997, on the 10th anniversary of the series, production reached 10 million units, and in 2003 passed the 20-million mark. After the rapid spread of digital SLR cameras globally, Canon went on to reach the 30-million mark during the series’ 20-year anniversary in December 2007. This month, Canon celebrates the 40-millionth-unit production milestone, just two years and four months later.
In addition, the EOS Digital series celebrates a significant production milestone of 20 million units.
Canon Australia’s Brand Manager for EOS, Chris Macleod said, “Canon has a long and proud history of producing SLR cameras that set the technology benchmark and constantly evolve to satisfy the needs of users at all levels. High speed, ease of use and outstanding image quality are the characteristics that continue to make Canon EOS the choice of pros and amateurs alike. Together with our great retail partnerships, these are the reason we have overwhelming No.1 share in Australia, growing sales by 42 per cent in 2009.”
“In Australia we’re forecasting growth to continue of the back of a creative revolution that sees consumers actively developing their skills and upgrading to more advanced technology that offers greater potential and the highest quality. Our research shows that quality is a priority as it allows greater potential in terms of print options as well as displaying on flat panel TVs. Full HD movie capture is a feature also attracting consumers wanting to maximise the potential of their HD TVs, which have a substantial and growing footprint in Australian homes,” added Macleod.
Finally, Canon said that it is grateful for all of the support from its customers who have made this production milestone possible and will continue to produce innovative and attractive products.