Canon Turns Resellers Into Movie Directors

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Canon Australia has invited the first group of digital video reseller floor staff to experience Canon’s Movie School, ahead of the official consumer launch in September.

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Retail staff will experience first hand the same course that will be offered to the general public and by doing so will allow them to better communicate the benefits of the program to their customers.

This is a new initiative by Canon is designed, the company says “to ensure movie making is made easy for everyone”.
Canon has approached all retail staff specifically involved in the digital video camera category to take part in a class. The classes will continue running throughout August and September and are being held on Monday, Tuesday and Wednesday evenings.

At the event, resellers will be guided through shooting footage, exploring the camera, editing their recordings and finally sharing their masterpieces.

And to encourage creativity, Canon will be offering resellers great discounts on its HD video camera range and there will be great prizes up for grabs.

The Canon Movie School will open to consumers in November 2008. Anyone who purchases a Canon HD consumer video camera in September or October 2008 will be eligible to attend.

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