Today, Canon Australia is celebrating, after five of its products were recognised with “Best Product 2010” awards by the Technical Image Press Association (TIPA), which represents 29 photography and imaging magazines across 13 European countries.
The five products that won the awards are: the EOS 550D and EOS 7D digital SLR cameras, the PowerShot G11 compact digital camera, the PIXMA MP990 inkjet printer, and the imagePROGRAF iPF6350 large-format inkjet printer.
Darren Ryan, General Manager, Product Marketing – Consumer, Canon Australia, said, “Winning these prestigious TIPA awards highlights Canon’s unique position as a market leader in both image capture and output. We’re humbled to achieve such a broad sweep given the unprecedented level of competition in the market. Canon’s continued global commitment to high investment in R&D continues to deliver us a great portfolio of market-leading products. This combined with our focus on understanding the consumer deeply and developing value-adding relationships with the trade will see Canon maintain our leadership in the camera and printer categories.”
Winner of the “Best DSLR Advanced in 2010” award, the 18.0-megapixel Canon EOS 550D digital SLR camera was identified by judges as “dedicated to the demanding consumer, but definitely usable by any amateur and enthusiast photographer”. It was also commended for its “impressive number of settings and functions”, including Full HD (1,920 x 1,080 pixels) recording and a Live View mode.
The Canon EOS 7D digital SLR took home the “Best DSLR Expert in 2010” award, thanks to its 18.0-megapixel CMOS sensor (APS-C size) and its ability to deliver “superb results” up to ISO 6400. The judges said, “Action photographers will love shooting at 1/8000 sec. shutter speed and ultra fast frame rates”, noting that “exceptional HD video makes this camera the choice of professional video makers”.
The award for “Best Expert Compact Camera in 2010” went to the Canon PowerShot G11, a “well-built and user-friendly” camera with a variety of useful functions and capabilities. The judges said that the model, which features a 28-140mm (equivalent) optical zoom lens and high-resolution 10.0-megapixel CCD sensor, “is a great tool to work with precision and discretion”.
The Canon PIXMA MP990 inkjet printer was chosen as “Best Multifunction Photo Printer in 2010”. The printer offers “innovative features”, including Auto Photo Fix II with multi-zone exposure correction, which captures optimum portrait and scenery shots by ensuring the right colour balance and brightness.
The Canon imagePROGRAF iPF6350 was awarded “Best Large Format Printer in 2010”. It features Canon’s new proprietary twelve-ink LUCIA EX system, newly developed image processing technology and a colour calibration function. The judges felt that the iPF6350 was “built to fulfil the demands of professional users for sophisticated print quality”.
Winners of TIPA’s European Photo & Imaging Awards are selected each year from among the photo and imaging products announced in Europe during the previous 12 months. Canon products have been recognised for excellence with multiple awards spanning both capture and output devices. This year’s award ceremony will be held on September 21 during the Photokina fair in Cologne, Germany.
