After a two year absence, Casio is once again entering the Australian camera market with the launch of five new ‘strong and unique’ cameras.
Click to enlarge
The new line includes a shock-resistant, waterproof, and dustproof digital camera, a compact super-zoom that can take up to 1000 photos on a single charge, a camera that can record high speed movies at up to 1,000 frames per second, a camera with an ‘Art’ mode, and a GPS-enabled camera.
Speaking to SmartHouse this afternoon, Tim Hargreaves, General Manager for Casio Sales and Marketing in Australia, said that they are bringing the Casio cameras back to Australia again as the new line offer something different from its competitors.
“We are under no illusion about how tough the competition is in the Australian camera market, we are well experienced in selling technology amongst our stable of brands at Shriro. With the range of Casio cameras we will be focusing on delivering a product and strategy with a point of difference to our retail stockists and consumers,” said Hargreaves.
Hargreaves also said that these new cameras will be sold through camera specialists such as Camera House so that they can be able to tell consumers what sets a particular Casio camera apart from its competitors.
The Casio Exilim EX-G1 is a 12-megapixel camera that claims to be waterproof, dustproof, freezeproof and shock resistant. It comes with a 2.5-inch LCD screen with improved shock resistance, buckle lock system that contributes to water proofing and shock resistance, and can shoot movies in 848×480 pixels. It is available for $399.95.
Another camera shown at the event is the Exilim EX-FH100, a 10-megapixel camera that can shoot up to 1000 frames per second (at very low resolution). The camera can also shoot at 40 images per second (at 7-megapixels according to the company), has 10x optical zoom, a 24mm wide angle lens, a 3.0-inch Super Clear LCD, and HDMI output. It will be available for $549.95.
The Casio EXILIM EX-H15 has a 14-megapixel sensor, 10x optical zoom, 3-inch LCD screen, and claims to shoot up to 1000 photos on a single charge. It is available for $399.95.
In addition to this, Casio has also unveiled the world’s first Hybrid GPS enabled digital camera. The EXILIM EX-H20G claims to offer ultra-precise location data for the geotagging of photos and videos and is also the first camera able to geotag indoors. Additionally, the EX-H20G can display the user’s current location – as well as geotagged photos and videos – on a map which can be viewed right on the camera itself.
“Geotagging has increased in popularity, especially with the advent of photo-sharing Web sites and as consumers look to do more with their images. With the new Exilim EX-H20G, Casio is taking the geotagging experience to a new level by incorporating exciting technologies which consumers can now leverage to make the process fun, easy and completely seamless. No matter where in the world you take an image, whether it is indoors or out, the EXH20G will know exactly where it was taken.”
Shriro aims to launch the EX-H20G before the end of this year.
All of the models will be available through camera specialists.