Hitachi Australia is now trying to defend its position over the definition of what consitutes Full HD. In an attack on SmartHouse, it has resorted to rolling out claims from a TV station that transmits HD content as 1080i.
UPDATED: Struggling Japanese consumer electronics Company Hitachi is in trouble with Australia's largest CE retailer Harvey Norman following the running of advertising that claims that their 50" plasma TV's are full HD when in fact they are only able to deliver 1080i which industry experts claim is not the same as Full HD which runs at 1080p.
Sharp which last month made a significant investment in the struggling Pioneer Electronics is now the number one LCD TV company in the world according to research group Display Search. Also announced was a 17 percent decline in plasma sales.