The Communications Alliance has put together an online information resource about mobile premium non-voice services for current and potential customers in an effort to minimise the number of people who are surprised by the high cost of their mobile phone bill after using these services.The website — http://www.commsalliance.com.au/activities/mobile_premium_services/customer_information — defines mobile premium services, and also includes information about the regulation of such services (the Mobile Premium Services Industry Scheme [MPSIS]), content classification, safety information and advice to help customers know where and how to complain if they have a problem.
“With the increasing opportunity for consumers to have services such as sports highlights, games, news feeds, wallpaper and ring tones readily available for download on their mobile device, it is important that they are fully informed on how these services work – in particular costs and the associated terms and conditions. It is also equally vital that they understand their rights and the safeguards that have been put in place to create a positive customer experience,” said Communications Alliance CEO, Anne Hurley.
“By empowering consumers to make more informed decisions regarding such services, Communications Alliance aims to facilitate a proactive and responsible industry.”
The government is set to review the MPSIS later this year, adding to the need for such an information service, said Hurley.
The Communications Alliance was formed in 2006 to provide “a unified voice for the Australian communications industry and to lead it into the next generation of converging networks, technologies and services,” according to the company.