CES 2018 has highlighted the growth of the female tech consumer, following its first all-female panel. Panel Chair, Pamela Drucker Mann, claims that compared to past years, more tech was targetted specifically towards women.
Drucker Mann affirms it is time to recognise the strength of the female tech consumer, with women reportedly influencing 85% of purchase decisions.
Ultimately, Mann reminds vendors that the female market cannot be ignored, as their accessible funds are only set to increase in coming years.
Fellow panelist, Meredith Verdone, Chief Marketing Officer of Bank of America, affirms that females make more online purchases and engage with social media about 20% more than man, thereby almost a necessity for brands to directly target them.
The panel acknowledged the presence of “bro culture” within the tech industry.
Speaking on the manner, HP’s Chief Communications Officer Karen Kahn states “we need to look at something like bro culture and use it as an opportunity”.