The audio market is becoming more competitive, as brands release impressive headphone ranges each new day at the annual Las Vegas CES.

Sennheiser has launched a noise-cancelling, over-ear headphones suited for the frugal consumer.

The HD 450BT and HD 350BT are the latest wireless headphones that offer a comfortable audio experience with up to 30-hours of battery life. The HD450BT also includes Active Noise Cancelling (ANC).

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Both models also instant access to Amazon Alexa or Google Assistant, paving the way for an even more connected consumer experience.

They also connect to the Sennheiser Smart Control app, access to battery status, firmware updates and an equaliser to tune audio settings for personalisation. A podcast mode in the app also helps increase the intelligibility of popular podcasts and audiobooks.

The HD350BT and HD450BT are available in black or white colour options and will be available from March. The HD350BT will retail for $199.95 will the HD450BT will retail for $299.95.

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Sennheiser has also released an affordable wireless earphone range.

The CX 350BT and CX 150BT wireless earphones offer convenient everyday listening pleasure to consumers.

Featuring Sennheiser-standard sound quality, 10-hour battery life and portable designs, the CX 350BT and CX 150BT are created to accompany owners from all walks of life.

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Additionally, the CX 350BT includes a dedicated voice assistant button for fast access to Siri or Google Assistant.

The CX 350B ($142) will be available in either black or white from February, while the CX 150BT ($150) is available in black now and will be available in white from February.

By Camilla Theakstone