X

In contrast to retail scares related to e-tailers stealing the marketplace with the supposed move to China by the likes of Harvey Norman and Myer, an upcoming boom in e-tailing could send business to retailers.
US-based customer satisfaction researcher, ForeSee Results says that an upcoming boom in e-tail over the holiday period will impact positively on traditional retailers.

“The great news for the one-third of retailers that are doing so well is that satisfied online shoppers are not only more likely to buy online, they’re also 47 percent more likely to buy offline,” said VP of Retail Strategy at ForeSee Results, Kevin Ertell.

The firm links customer satisfaction with their shopping experience heavily to their willingness to purchase; a view shared by JB Hi-Fi CEO, Terry Smart.

In an interview with Channelnews last week, Smart said that the customer experience is important for sales and that it includes the experience of physical, brick and mortar stores instead of solely online retailing.

Galaxy Research presented survey findings favouring the online sales sector, revealing that Australian consumers avoid retail in favour of online during Christmas “to avoid crowds.”

JBL TourPro3 728x90 Christmas Fuels E tailing Growth
Marshall 728x90 1 Christmas Fuels E tailing Growth
GOTHAM 728px x 90px Christmas Fuels E tailing Growth
AU X8 Banner 728x90 Christmas Fuels E tailing Growth
Westan 728x90px Christmas Fuels E tailing Growth
Skullcandy 728x90 1 Christmas Fuels E tailing Growth
Flick of a switch 728x90 1 Christmas Fuels E tailing Growth
FA 979 HN MDF SG14 14gen 728x90 1 Christmas Fuels E tailing Growth
BlueAnt 4SQM PumpAirUltra 728x90px Christmas Fuels E tailing Growth
HAIER Series 600 FLW HPD Pairs 728x90 1 Christmas Fuels E tailing Growth
hitachi banner 728x90 Christmas Fuels E tailing Growth
Uniden Channelnews SoloX July 2024 728x90 1 Christmas Fuels E tailing Growth
728x90 Christmas Fuels E tailing Growth
Px7 S3 728x90 1 Christmas Fuels E tailing Growth
Hisense KV BannerAd 728 90 Christmas Fuels E tailing Growth
ChannelNews AZ100 728x90 Christmas Fuels E tailing Growth
728x90 Christmas Fuels E tailing Growth
MaxRanger4K Leaderboard 728x90 Christmas Fuels E tailing Growth
241211 SAV Ruark CNewsJan Leader Christmas Fuels E tailing Growth
728x90 Christmas Fuels E tailing Growth
Arlo EOFY25 728x90 Christmas Fuels E tailing Growth
728X90 1 Christmas Fuels E tailing Growth
728 x 90 Christmas Fuels E tailing Growth
ELX DIG Crosscat Promo 728x90 Mar25 Christmas Fuels E tailing Growth
BEL2535 BPB024 4SQ Banners 728x90 Christmas Fuels E tailing Growth


YOU MAY ALSO LIKE