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Senior management from Cisco Singapore, are today flying to Australia after we exclusively revealed at shakeup in Cisco’s consumer division in Australia. Now it appears they have done a “right flip” over the management of the division from overseas.

Senior management from Cisco Singapore, are today flying to Australia after we exclusively revealed at shakeup in Cisco’s consumer division in Australia. Now it appears they have done a “right flip” over the management of the division from overseas.

Last Friday Graeme Reardon, Australia and New Zealand Managing Director for Cisco Consumer Business officially left the Company in what was seen as a surprise move, following the success of Linksys branded consumer products in Australia.

On Friday morning we were told that Reardon was not being replaced and that the division would be run from Singapore. At farewell drinks with Reardon on Friday night, we had further confirmation that Cisco management headed by Craig Gledhill, VP Asia Pacific for the Cisco Consumer Business Group in the region would run the business from Singapore.

In an exclusive interview with Gledhill in Singapore he said that he was about to fly to Australia, arriving today Tuesday and that  Cisco is now searching for a strong leader in Australia to head up an important part of Cisco’s consumer growth plans for ANZ. “

“I am coming to Australia this week and I will outline our plans for the Flip Camera and our Wireless Audio system” said Gledhill.

At Friday night’s function senior management of Cisco had a Cisco Flip camera with them. The device straight out of the pack was easy to operate and was operational in seconds.

What is not known is when the device which is the hottest selling digital camera in the USA will be launched in Australia.

“This is very much a word of mouth product. We do little advertising for it, yet amazingly it has really taken off” said Graeme Reardon in what was his last official statement for Cisco. 

The Flip Camera’s works in low light as we found out last week. It lets users record up to 120 minutes worth of video in dim light such as a “bar”.
The device automatically detects the level of light and adjusts to it. With a microphone on each side of the lens, the camera records in stereo.
On June 16, Cisco announced the latest version of its FlipShare software, which instantly uploads videos to MySpace or YouTube. The software comes with the camera.

The Flip Ultra HD runs on two AA batteries that are charged simply by plugging the device into the USB port of a computer. The batteries are included. If you buy the power adapter, you can charge the batteries in about 3.5 hours. The charge lasts up to 2.5 hours.
Once you’ve recorded a video, you may watch it immediately on an HDTV. This is achieved through HDMI technology. Pure Digital the makers of the Flip Camera was recently acquired by Cisco Systems.

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