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Cisco has today completed its purchase of Pure Digital Technologies, creator of the Flip Video brand.

According to Cisco, the acquisition of Pure Digital is the company’s strategy to expand its momentum in the media-enabled home and capture the consumer market transition to visual networking. It will now develop new video capabilities and drive the next generation of entertainment and communication experiences.
 
With the close of the acquisition, the Pure Digital team becomes part of Cisco’s Consumer Business Group, which includes Linksys by Cisco home networking, audio and media-storage products. 

Jonathan Kaplan, chairman and CEO of Pure Digital, becomes senior vice president and general manager of the combined organization, reporting to Ned Hooper, senior vice president, Cisco Corporate Development and Consumer.

To read our story on the Flip Video acquisition, click here.

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