Forget Cyber Monday, Click Frenzy Tuesday hits OZ …for mega deals on everything from iMacs to Bose headphones.
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The Aussie answer to ‘Cyber Monday’ in the US, called ‘Click Frenzy’ hits our screens Tuesday November 20.
Everything from laptops, TVs, sports gear, health, homeware and appliances will be sold on Click Frenzy on the cheap, which retailers are hoping will lure in price conscious pre-Christmas consumers.
It is even selling services like carpet cleaning. The offers are strictly for 24 hours and the ‘Click Frenzy’ kicks off 7pm on Tuesday November 20th.
“Online shoppers and retailers are going to witness an amazing single day sales event across categories,” declared retail group Power Retail who are organising the event, saying it will be “the biggest digital sales event yet,” (whether the ‘click frenzy’ could cause its servers to crash is another story).
The event was announced this week as retailers look to inject some life into the troubled retail sector, as bricks and mortar sellers are increasingly looking to the Internet to boost ailing sales.
Powerbuys has not yet confirmed the retailers who will be flogging gear on the deals site, but say “hundreds of online retailers” are involved in the one day mega sale, and said it has received “great interest” from retailers.
Consumers can register for the sale, and select their product preferences.
The bargain day mirrors the massive ‘Cyber Mondays’ event in the US, which takes place annually on Thanksgiving in November, providing a major boon for US online retailers.
Powerbuys said it is “aiming to set a record volume of online transactions for a single day, and we will have some amazing statistics to show after the frenzy ends.”
“To anyone who doubts online retail, this will prove beyond a shadow of a doubt the power of the internet to move shoppers.”
Online shopping is enjoying around 20% annual growth, although is still low compared to bricks and mortar sales, and was worth $11.7 bn in the 12 months to June 2012, while traditional retail sales totalled $220 bn, according to recent NAB figures.
“If the phenomenal success of Cyber Monday is any guide, Click Frenzy will be a spectacular milestone in Australia’s short but dynamic online retail history,” says its organisers.
