As Samsung and Panasonic go head to head in the commercial display market, new research shows that the Pro AV market is booming with LCD and LED display screens starting to get traction.
Set to help this category is a move by Foxtel to new HD Sporting channels, which commercial display vendor’s claim will lead to pubs and clubs upgrading their current display offering in an effort to attract more customers.
In Australia, Panasonic have grown their commercial market share by 100% this year as retailers, pubs and clubs and corporate boardrooms move to a new generation of commercial panel.
While the over 50″ commercial display market is still dominated by plasma LCD is starting to make inroads into smaller commercial premises such as a coffee shops, hairdressers and real estate agents claims Mark Deer Jones the General Manager of Commercial at Panasonic.
Also helping vendors is a move by corporate Australia to a new generation of commercial panels for boardrooms claims Jones.
“The introduction by Panasonic of a new 85″ commercial plasma panel is proving popular in boardrooms as several companies are now investing in video conferencing and want the benefit of a superior panel. In some cases the screen is paid for within weeks with Companies saving on travel”.
Phil Newton General Manager of Samsung’s Commercial Display Division said “During the past six months we have doubled our sale of commercial panel and during the next six months we will see growth from both LED and LCD commercial panels” he said.
Research Company DisplaySearch who track global sales of both commercial and domestic display sales claims that large (26″+), non-consumer LCDs had their highest sell-through quarter ever in commercial distribution in Q3’09, with shipments up 41% Q/Q and 19% Y/Y.
In addition, September sell-through in the struggling US market was up 49% from shipments in August, and was the largest sell-through month on record for LCD commercial-use displays.
“Sales of professional displays of this kind, typically classified as digital signage displays, are one of the benchmarks used to determine the growth of this category. Their installation in commercial environments helps to create a ‘digital inventory’ where advertisers can sell advertising space,” noted Chris Connery, DisplaySearch Vice President of PC and Large Format Commercial Displays.
Commercial grade flat-panel screens can be used for applications like way-finding, electronic menu boards, flight-information displays, boardroom displays and classroom displays. However, these displays are increasingly being used to help build out digital signage advertising infrastructure in commercial environments. The commercial availability of narrow frame (or bezel) LCD displays in the 40-46″ class have also helped to open a new market, because they can be more seamlessly tiled together to form even larger size displays (without distracting lines in the overall image).
According to Jones, there is now a move in Australia by advertising Companies to use commercial grade panels to deliver video and static images into high traffic retail stores. “The smaller retail chains are now adopting commercial display and after a few months some of the liquor shop operators are witnessing increased sales”.
At a retail level both Coles and Woolworths have failed to install retail display networks, however it is tipped that they will launch networks in 2010.