Consumer electronics and computer hardware and software were among the most popular this holiday period with consumers flocking into stores like Dick Smith and JB Hi Fi. However some of the biggest gains was online with consumers using low cost overseas services to buy goods claims several research Companies.
Consumer electronics and computer hardware and software were among the most popular this holiday period with consumers flocking into stores like Dick Smith and JB Hi Fi. However some of the biggest gains was online with consumers using low cost overseas services to buy goods claims several research Companies.
According to Amazon traffic from Australia is up 32% with consumers snapping up Kindle e book readers and USB powered devices online.
A comScore study reveaqls that overall online sales of CE soared 21 percent over the Nov. 1-Dec. 23 period, trailing only books (up 22 percent) and computer hardware, which topped the charts with 23 percent growth year over year.
Computer software (excluding PC games) was the fourth fastest-growing category, up 20 percent, while video gaming hardware and software posted a more modest 9 percent gain.
comScore said purchases of handheld devices such as e-readers, Apple iPads and laptop computers contributed to much of the computer category’s growth.
Researchers also believe that over 40% of Australians who have a Smartphone tablet or PC purchased music or video’s online during the past month.
“For at least this holiday season, consumers have been able to shrug off the continuing economic challenges such as housing prices and mortgages and spend at a rate that has been slightly stronger than we had expected.,” said comScore chairman Gian Fulgoni. “After the past few years’ struggles, it is gratifying to see e-commerce return to a state that can only be described as a very merry holiday shopping season.”
