Consumers Deserting Sony Brand In Droves

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A recent survey by SmartHouse has revealed that between 12 and 13% of Playstation 3 users in Australia have switched to the Microsoft Xbox Live service following the recent hack attack on the Sony Playstation Network.

A recent survey by SmartHouse has revealed that between 12 and 13% of Playstation 3 users in Australia have switched to the Microsoft Xbox Live service following the recent hack attack on the Sony Playstation Network.

The research also revealed that Microsoft is seen as offering a superior service surprisingly because of movie content and the delivery of Foxtel channels to an Xbox 360.

In the UK recently Gamespot polled 2,285 PlayStation 3 owners about their loyalty to the Sony brand. They revealed that close to 10% had already switched to Microsoft Live another 14% said that they “did not trust Sony”.

Another 5% said that they planned to dump using Sony products in the future. 28 per cent said they’d restrict the personal information they shared with the company.
In the USA Sony has seen hundreds of consumers desert their Bravia TV brand in favour of offerings from Samsung and LG while in Australia consumers have deserted the Sony brand in droves.

Early in 2010 Sony had 35% share of the flat panel TV market. At February 2011 this had fallen to sub 12%.

Later today Sony is expected to announce a major decline in sales across several categories including gaming console sales, TV and digital cameras. Earlier this week the Japanese Company said that they expect to announce losses of over $3 Billion dollars.

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