Australian consumers are flooding online to shop for Xmas according to new research with daily deal websites being attributed with changing shopping habits.According to Park Associates, 78% of broadband households have reviewed Internet-based retailer and manufacturer offers in the past 30 days and over two-thirds of consumers checked emails from retailers, manufacturers, or daily deal services at least once in the last month, making these methods more popular than newspaper advertisements.
The research firm’s Consumer Decision Process: Holiday Intentions study reports consumers visiting daily deal websites did so at an average rate of 10 times per month, ranking second only to consumers reading email offers, occurring 17 times per month. By comparison, those consulting newspapers for deals did so only 6 times per month.
“Consumers are actively searching for daily deals online, and retailers need to extend their presence beyond their own websites,” said Tricia Parks, CEO, Parks Associates. “Daily deal websites such as Groupon or Living Social are great mediums for reaching consumers, grabbing more consumers even than Facebook.”