Consumers Turn Off Sony PS3 & PS2 Big Losses Follow

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Sony’s gaming division, which last year saw their Playstation Network taken offline for nearly a month after a hack attack, has reported a big loss for their gaming division.PS3 price cuts in an effort to stimulate sales and lower hardware sales has contributed to the loss for the Sony Consumer Products and Services division which suffered an operating loss of US $2.8bn for the full year ended March 2012.

Sales were down 18.5 percent to US $38.2 billion. Sony’s price reduction of the PlayStation 3 and lower sales of the PlayStation 2 was a major contributor to the divisions downturn.

Sony was not alone in reporting a downturn in gaming consoles, Microsoft’s Xbox division reported disappointing results, recording a 16 percent drop in revenue, to $1.62 billion. The unit also reported a $229 million operating loss, versus a $210 million profit a year ago.

Just 1.4 million Xbox consoles were sold, down 48 percent from a year ago.

At Sony hardware and software sales were down across the board compared to last year, with Sony selling 13.9 million PlayStation 3 units compared to 14.3 million the previous year.

PSP hardware sales were down from 8 million to 6.8 million and PlayStation 2 console sales dropped from 6.4 million to 4.1 million.

Unit sales of consumer electronics and game products.

Software sales for the PlayStation 3 increased from 147.9 million to 156.6 million, while PSP game sales fell from 46.6 million to 32.2 million. PlayStation 2 game sales dropped from 16.4 million to 7.9 million units.

Predictions for hardware sales for the next financial year are also low, with combined PlayStation 3 and PS2 sales of 16 million units compared to the 18 million sold in the closing financial year.

PSP (including PS Vita) hardware sales are expected to rise from 6.8 million to 16 million. Packaged software sales are forecast to remain the same with 196.7 million units.

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