Consumers Turn To Samsung Over Sony But Little Interest In Smart TVs

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Samsung has ranked first in a survey to determine which new flat panel TV consumers aim to buy, however there appears to be little interest among consumers for Smart TV technology.

According to ABI Research Technology Samsung has overtaken Sony in their 2012 study.

Of the 25 percent of respondents who claimed interest in purchasing a HDTV in the first half of 2012, 20 percent cited Samsung, followed by 19 percent for Sony who was previously 27 percent.

Also set to overtake Sony is LG who generated the largest increase, jumping from 6 percent of respondents to 12 percent.

“Regardless how long-lasting this shift in consumer interest may be, Sony continues to face a difficult challenge with its TV business, as do many TV manufacturers,” stated Michael Inouye, ABI Research senior analyst.

The report found that consumers continue to rank price, display technology and screen size as the most important considerations in their TV purchase decisions, he added.

“All of which conspire to make differentiation in the TV market increasingly difficult,” Inouye said.

New features including Internet connectivity, and 3D have not yet yielded the spark in demand TV manufacturers were counting on to help generate deeper margins, ABI said.

The 3D feature remains the least important feature cited by consumers when asked about TV purchase intent and a higher percentage (42 percent versus 39 percent) of respondents claimed to have no interest in a 3D-ready TV.

“Samsung has perhaps found the right balance between pricing, features, and form factor as the company continues to outpace the competition in the flat panel TV market,” said Inouye. “While 3D and Internet connectivity have not generated the boost to the bottom line as some had hoped, the latter at least remains an essential ingredient to best address the changing consumer landscape for CE.”

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