3D TV which is already available in selected Samsung TV’s currently on sale in Australia needs to be demonstrated before consumers will become interested claims the Consumer Electronics Association. They have also revealed that consumers are willing to pay more for a 3D TV and watch it with 3D glasses on.
According to a new study by the Entertainment and Technology Centre at the University of Southern California consumers will buy the technology once they have been shown the capabilities that 3D TV delivers.
They also claim that 3-D technology is now positioned “to become a major force in future in-home entertainment,” the CEA said.
According to the study claim TWICE Magazine, nearly 41 million adults reported having seen a 3-D movie in theatres in the last 12 months. Of those, nearly 40 percent said they would prefer to watch a movie in 3-D than that same movie in 2-D. That’s compared to just 23 percent who have not seen a 3-D movie in the last year.
“When it comes to current 3-D technology seeing truly is believing” said Shawn DuBravac, CEA’s economist and research director. “Today’s 3-D offerings are changing the way consumers view video content, not unlike the early days of high-definition television, which redefined TV as we know it today.”
According to the report, more than half of the adults said that having to wear special glasses or hold their heads still while watching a 3-D TV would have no impact on them purchasing a 3-D set for their home.
Another driving factor for the capability is content availability, the study showed. Nearly 30 percent of The study also found that consumers were willing to pay more for a 3-D experience. Nearly half indicated they were willing to spend more for a television capable of displaying 3-D content. In fact, 15 percent of consumers said they would spend roughly 25 percent for such a TV. The parallels between 3-D and other successful technologies like HDTV suggest great potential for 3-D in the home, the groups said.
Copies of the report are available for free to CEA members through CEA. A $999 fee will be charged to non-members.