Good news on for online electronics, with the news from Samsung.com that visitor numbers have catapulted by over 300 percent.
The number of user log-in sessions to the revamped US Samsung.com site grew 321 percent in the two and a half months, with the number of consumer product reviews submitted also rising almost three-fold (263 percent).
More staggering statistics include content sharing which is up almost 300 percent (278 percent) with users spending 22 percent more time on the site.
The revised Samsung.com website now includes e-commerce components, direct customer support (promising a 24-hour response time), consumer reviews and a forum for discussion on products, tips and tech advice.
The Q&A section has also proven to be a real hit with consumers, proving after-sale information and service is still all important in the digital age and something many e-retailers are still coming to terms with across the board.
It invites consumer participation and cross communication across social media channels and is proving a winning formula with users, with Twitter and Facebook numbers all up.
“As we continue to develop the site, the metrics reveal that consumer participation and conversation are the catalyst to brand success, as consumers are engaging with Samsung in unprecedented numbers,” Kris Narayanan, Samsung VP of Digital Marketing.
Unique monthly visitors rose by (34 percent) in the seventy five days since the new site began.
Apart from the online dialogue, the commercial end of the site includes a custom store which allows users to rent or buy movies, TV shows and videos.
This innovative TV app store allows consumers to purchase more than 80 apps for their TVs at the click of a button.
Samsung is predicted to become the world’s largest technology manufacturer by sales by the end of this year, the company said in September.
