A research study conducted by Pure Profile has found that more users are shopping online using their mobile phones because of the convenience.The research conducted on behalf of eBay has found that as of July 2010, more than 87,000 shoppers have visited the online shopping site via a mobile phone. This is double compared to January 2010 where only 44,000 have shopped on the site.
eBay said that Australians have so far purchased more than one million items on their site using mobile devices. The research also found that nearly 25 per cent of Australians now use their mobile phone to shop online, 43 per cent of Australians spent $50 – $250 a month shopping on their mobile phone and 17 spend over $250 each month.
It was also revealed that the reason why users shop on their mobile was because of convenience (44 per cent), being able to shop 24/7 (23 per cent) and as a cost comparison with retail stores (16 per cent).
Deborah Sharkey, Managing Director, eBay Australia & New Zealand Pty Ltd said, “We’ve seen a huge increase in 2010 in the number of eBay customers using mobiles to shop as people realise they can buy anywhere and at anytime. In fact, eBay mobile sales are growing faster in Australia than in any other eBay market with one item bought every 15 seconds.”
