Consumers can now create their own photo books and photo gifts online with the new photo service powered by Fujifilm.

According to Fujifilm’s General Manager for Imaging Networks, Paul Rogers, the new online service gives consumers the option to source photos already uploaded onto social network accounts such as Facebook, Flickr and MySpace and import them to their online photo book and photo gift creations.

“From an industry perspective, FUJIFILM estimates more than one million photo books alone will be ordered online in 2009. In addition to being able to order photo books and photo gifts in-store, consumers now also have the option to order online by navigating their way through a user-friendly menu that offers various themes and layout options. Consumers are now very familiar with ordering photo books and photo gifts in-store, and we expect this new online capability will become an extension of that,” said Mr Rogers.

In addition, consumers are able to customise their designs and apply their own artistic flair and imagination to enhance their photos. Using the large selection of designs and themes, each project can be enhanced as required by adding text in a choice of colours, selecting the font style, justifying the text, or creating a border to design an individual keepsake that is sure to impress.

“Consumers will have 24-hour access to their online projects, which can also be saved and revisited at any time that suits,” he concluded.

Mr Rogers said the new online photo service will be available through a range of major retail stores from early April 2009.