High street retailer looks to iPad to boost business
David Jones has launched its first retail iPad app, allowing consumers to buy direct.
DJ’s app, called The David Jones Magazine, available on iTunes, provides an interactive shopping and catalogue experience with guest editorials.
“We want our customers to be able to access more than 1000 brands we have on offer, when and where they want,” says David Jones marketing manager Gary Davey.
“An app for tablet devices allows customer to get inspired and also experience one of many new ways to shop with us.”
Created using Adobe Digital Publishing Suite, the app is an effective way for David Jones to connect with its customers.
Since announcing its digital strategy in November, there has been “significant” levels of engagement and “very pleasing” traffic on David Jones’ online site, says Davey.
“By adding our new mobile application into the mix we will be offering customers an even better shopping experience,” he said.
The magazine is set to hit multiple devices, including Android in the future.
“We are starting with a tablet app, but we are planning to use the platform to scale to multiple devices as we want, whether that’s Android devices or the iPhone,” says Davey.
“For the first time David Jones customers anywhere in Australia can browse the latest brands and designs on their tablets and click through to the website, making shopping easy and driving revenue as a result.”
Adobe’s Digital Index indicates tablet users purchase 50 per cent more than smartphone users and 20 per cent more than other web visitors.
