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Dell needs a new lease on life and may just have found it with this well-matched union.

Unconfirmed reports suggest that Dell has acquired gaming PC maker Alienware according to a Cnet Blog. News began circulating more than a week ago and while neither company will confirm the sale well placed rumours indicate the deal is done.

For Dell the Acquisition would add some much need design and cool enhancements while the high-performance Alienware would get access to Dells legendary industrial design and world-class support.

Alienware, not your typical Dell box.

Will Alienware dump AMD, or will AMD get an entry into Dell using Alienware as the backdoor? Dell has two problems, it is approaching stagnancy in its main markets, and while its XPS line is doing well, the company needs a design and image boost to gain acceptance in the image conscious gaming market. Buying Alienware would be the quickest way to do that.

One major implication for the computing industry is how Dell will handle Alienware’s use of AMD processors. Rumours have persisted that Dell will finally succumb to market pressure and bring on a line of AMD desktops which would end its long-held Intel only policy.

Alienware only recently entered the Australian market, but is the volume leader in the US gaming market and the purchase price would be pocket change for the cashed Dell.

Charlie Demerjian writes for The Inquirer

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