Dell who is struggling in the adult PC market has decided to give the kids PC market a go with the launch of Nickelodeon co-branded personal computer.
The move is designed to lift Dell’s struggling consumer business. The Dell Inspiron Mini Nickelodeon Edition will come clad in the Viacom channel’s trademark “green slime” design, with additional designs based on programs such as “SpongeBob SquarePants” and “iCarly.”
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The 10-inch netbook has wireless Internet access, weighs less than 3 pounds and comes loaded with entertainment and educational content. It will also feature a personalized user interface with Nickelodeon-branded desktop wallpaper and icons, and easy access to the channel’s online content.
Michael Tatelman, vice president of global consumer sales and marketing for Dell, said the Nickelodeon netbook is just the start of its co-branding effort as it pushes into areas such as college students and pro sports.
“The PC, like the smartphone, has become a 21st century symbol of self-expression. People are identified by what they carry, and people identify with what they carry,” he said.
