Demand For Plasma TVs Soar 17% As LED And LCD Sales Wobble

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As demand for LED and LCD TVs wobble, demand for plasma TV technology has soared 17 percent in the first half of 2011 compared to the same time period in 2010 according to Quixel Research.

In a seperate research report from DisplaySearch global TV shipments fell in the second quarter 1 percent,  with Samsung remaining the top overall vendor.

LCD TV shipments grew 6 percent during the quarter, down from the 9 percent posted during the first quarter of 2011. So far 2011 has fared poorly in LCD TV, compared with 2010 when each quarter saw at least 20 percent growth, DisplaySearch noted.

“It is the great mix of value, brand and design that makes the recipe for the Plasma TV category work for consumers,” says Tamaryn Pratt, Quixel Research’s principal. “We’re in an industry that continuously pushes techs and specs, while today consumers are primarily interested in value for their money; that was also reflected in the growth of CCLF models in several 40″ LCD TV screen size segments.”


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DisplaySearch said that part of the reason for LCD TV’s falling shipments is tied to the increased usage of LED backlighting, which adds a premium onto each TV purchase. DisplaySearch reported that in 2011 the premium averages 74 percent across all screen sizes. About 43 percent of all LCD TVs shipped now feature LED backlighting.

3DTV performed well during the second quarter, with shipments jumping 9 percent, year over year. This is up from the 4 percent posted during the first quarter of this year. DisplaySearch credited the availability of more models, more screen sizes and lower pricing for the jump.

Samsung retained its No. 1 ranking in revenue share, with a 22.6 percent market share during the second quarter, beating out LG, Sony, Panasonic and Sharp by a wide margin.

Samsung was first in revenue across the LCD, plasma and the CRT categories. Samsung was also No. 1 in 3DTV.

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