X

Legion Interactive and destraMusic have struck up a mobile phone content alliance which will include music downloads direct to mobiles phones.

Under the terms of the deal, Legion will offer ringtones, wallpapers and the like through destraMusic partner sites, while Destra will provide digital music downloads for Legion’s mobile site BlueSkyFrog.com.

Additionally, the connection between destra and Legion facilitates an Australian first with Premium Rate SMS being offered as a billing method for digital music downloads. Consumers, particularly people without access to a credit card, will now be able to pay for music downloads via their phone bill.
“As music becomes more and more mobile, combining full music tracks with ringtones and wallpapers is a logical step forward,” said destra’s CEO, Domenic Carosa. “Mobile content forms an integral part of destra’s digital convergence strategy.”
The music downloads wil be paid for using the Premium SMS system.

Both content areas are growing fast. Digital music downloads are well covered by the media, but the ringtone and wallpaper market is largely ignored. In 2003, Australians spent approximately $20 million on ringtones. According to APRA (responsible for keeping track of music royalties), the Australian ringtone market is estimated to reach $42 million in 2005, signalling significant year-on-year growth.

ARL0332 Arlo Ultra 2 Banner 2 728x90 FA scaled Destra, Legion Offer Mobile Music
COVR X1870 728x902 Destra, Legion Offer Mobile Music
PAN1992 MWO Banners LB 728x90px V2 Destra, Legion Offer Mobile Music
SmartHouse Yoga Slim Carbon 728 x 90 Destra, Legion Offer Mobile Music
JBHIFI Pre order Ampere 728 x 90 media Destra, Legion Offer Mobile Music
728x90 7 Destra, Legion Offer Mobile Music
Incase LeaderBoard 728x90 Destra, Legion Offer Mobile Music
Olimpia Splendid Unico Cooling 728x90 Destra, Legion Offer Mobile Music
BW Trade In 728x90 1 Destra, Legion Offer Mobile Music
HAR0468 PBOXGO 728x90 Destra, Legion Offer Mobile Music


YOU MAY ALSO LIKE