Legion Interactive and destraMusic have struck up a mobile phone content alliance which will include music downloads direct to mobiles phones.
Additionally, the connection between destra and Legion facilitates an Australian first with Premium Rate SMS being offered as a billing method for digital music downloads. Consumers, particularly people without access to a credit card, will now be able to pay for music downloads via their phone bill.
“As music becomes more and more mobile, combining full music tracks with ringtones and wallpapers is a logical step forward,” said destra’s CEO, Domenic Carosa. “Mobile content forms an integral part of destra’s digital convergence strategy.”
The music downloads wil be paid for using the Premium SMS system.
Both content areas are growing fast. Digital music downloads are well covered by the media, but the ringtone and wallpaper market is largely ignored. In 2003, Australians spent approximately $20 million on ringtones. According to APRA (responsible for keeping track of music royalties), the Australian ringtone market is estimated to reach $42 million in 2005, signalling significant year-on-year growth.