Dick Smith Increases Sales By 13.7 per cent

Who says make-over’s don’t work?- certainly not Woolworth’s the owner of the Dick Smith consumer electronics group who after re-branding and re-positioning the company has delivered a 13.7 per cent sales increase for the third quarter – a rather respectable figure considering parent company Woolworths’s sales were also up a healthy, albeit slightly lower 10.2 per cent.

Click to enlarge

So after the brand re-alignment with its new slogan and its more consumer-based approach, it seems the Dick Smith group have found that local consumers actually enjoy better service and are willing to pay for the privilege.

Moreover, total sales for the local consumer electronics group rose from $305 million to $330 million – an 8 per cent increase.

According to a spokesperson for Woolworths, the growth at Dick Smith is due to a number of factors, including strong growth in the plasma TV sector and buoyant general consumer electronics sales.

 

The spokesperson also pointed out that sales growth has come from the GPS, mobile phone, broadband areas and from any item that you can use with an iPod.