Did Samsung Deliberately Copy An Apple Commercial Some Say YES?

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Did Samsung deliberately steal an iPhone 4s creative execution while they were fighting to get their Galaxy Tab on sale in Australia?

When Apple launched their new iPhone 4S they used a sweet looking girl who appeared to be ideal image that Apple wanted for the new iPhone.

Four weeks after Apple rolled out their creative execution Samsung used the same adorable girl in a creative execution for their new Samsung Galaxy Tab.

 Bloggers and forum sites are now claiming that Samsung deliberately used the girl in an effort to rattle Apple.
The little girl in the Apple commercial (left) appeared two months later in a Samsung commercial (right).

‘Samsung’s new Galaxy Tab TV ad feels a lot like an Apple iPad ad,’ MacRumor’s proclaimed earlier this week.

Meanwhile blogs like Techi and The Next Web speculated that the commercials could be poking fun at Apple said the Daily Mail.

Samsung recently came out with an ad in the US that made fun if iPhone users for having a slavish devotion to Apple. It offered the Samsung Galaxy S II as a better alternative.

Another unusual coincidence is that the Samsung commercial for their Galaxy Tab only went to air in Korea, but no Koreans appeared in the commercial.

The Samsung ad features the little girl and her father playing with the Galaxy Tab.

MacRumors roughly translated the spot as:
‘You try to have fun with me, you try to win against me, you ask me millions of questions, you sit on my lap, you want to stay beside me all the time, strangely, when I stay with you time passes very quickly. This is a precious time.’

 

The Daily Mail reported that the Samsung commercial was posted to YouTube December 14. Apple’s spot was uploaded October 30th.

Other commenters pointed out that this wouldn’t be the first time Samsung has copied Apple — pointing to a host of details from packaging to plugs that look almost identical.

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