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The handout of money by the Federal Government is driving sales of digital cameras and camcorders with the market growing this year in excess of 75% according to executives attending this year’s PMA conference in Sydney.

The handout of money by the Federal Government is driving sales of digital cameras and camcorders with the market growing this year in excess of 75% according to executives attending this year’s PMA conference in Sydney. 

Annual sales for 2009 will be close 3 million cameras mark, according to new research conducted by the Photo Imaging Council who also claimed that than 73% of Australian households now own a digital camera.

This figure does not mobile phones equipped with a digital camera the PIC said.


The boom in digital camera sales has also seen massive growth in SLR models with sales expected to exceed 200,000 in 2009.

Photo Information Council spokesperson Paul Curtis, “Over the last five months, digital SLR sales have soared by nearly fifty per cent. We believe it is the cheaper low-end cameras and camera phones which became available over the last couple of years that inspired people into the joys of taking better photos. An SLR camera allows a photographer to be more expressive, versatile and creative in their picture taking.”

 

According the Photo Imaging Council research, twenty per cent of Australian households are predicting they will buy a new digital camera in the next twelve months. The talk of recession has had minimal effect with only 4.8 percent of prospective camera buyers reporting they are delaying their purchase due to the current economic situation.

And the once male dominated world of camera buying has been broken as fifty-two percent of new cameras are now purchased by women. The average young family takes more than 800 photos a year, eighty percent of which are saved and nearly 250 are printed.

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