Digital Cinema Snares AmberTech Web Site

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Consumer electronics distributor, Amber Technology, have been left with egg on their face after they forgot to renew the Optoma web site in Australia with the domain now owned by arch enemy Digital Cinema.

In an effort to get back the site www.optoma.com.au back, Amber Technology got their lawyers to write to the Sydney-based retailer, who earlier this month called in the Australian Competition and Consumer Commission claiming that AmberTech, who is a share-listed company, was engaging in restrictive trading practises. They have also complained over Amber Technology’s refusal to honour warranty claims on products sold by them.
Digital Cinema, who has no intention of handing the site back, is now using the site to sell Optoma products which are purchased from overseas suppliers and sold at prices significantly cheaper than Optoma products sourced via Amber Technology.
According to Digital Cinema executive, Paul Godfrey, Amber Technology forgot to renew their registration for the site so he swooped on the name.
“We noticed that Amber Technology had not renewed the Optoma.com.au web site in Australia, we gave them six months to renew the name and when we saw that they had not renewed it we approached the domain registration authority to get the name. They made it available,” He said.
“Shortly afterwards we were contacted by the web developer for AmberTech claiming that he had forgotten to register the name. When AmberTech found out that we were not going to give the name up they called in their lawyers but there was nothing that they could do about it”.
Amber Technology has not returned our calls on the issue.
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