An easy to navigate appliance web site has been launched by JB Hi Fi Home in an effort to attract consumers looking for a quick appliance purchase.Visitors to the jbhifihome.com.au web site, which is powered by a brand new CMS system, are able to navigate to sections and brands quickly.
Most of the major appliance brands are featured on the new site which went live today with several cheap deals featured.
Currently JB Hi Fi is offering free delivery to goods purchased from the store.
Opening deals on the site reveal the Company has slashed appliance prices to launch their new site.
An 800W Compact Sharp Microwave Oven (White) is only $84 on the JB Hi Fi Home web site, the same item is $189.00 at Harvey Norman. A 6 Piece Kenwood Tri Blade Hand Blender is reduced to $114 JB Hi Fi while at Harvey Norman the price is $124.
According to Scott Browning, the Marketing Director at JB Hi Fi, the site has been launched to support their new Home stores while also providing a means by which consumers can order low priced appliance Xmas Gifts.
At the top end of the appliance market JB Hi Fi is ranging Samsung, LG, Fisher & Paykel, as well as Beko appliances, including a top end range of French door refrigerators.
“We have made the site easy to navigate, we have learnt a lot from the maim JB Hi Fi web site and we have designed a site that allows visitors to easily research what they want to buy. We believe that we will be competitive up against the likes of Harvey Norman and the Good Guys,” said Browning.