Consumers look forward to getting consumer electronics and appliance catalogues from the likes of Dick Smith, Harvey Norman and JB Hi Fi as there is a perception it helps them to “find bargains and save money” a new research study has revealed.
Consumers look forward to getting consumer electronics and appliance catalogues from the likes of Dick Smith, Harvey Norman and JB Hi Fi as there is a perception it helps them to “find bargains and save money” a new research study has revealed.
The study conducted by Sweeney Research was commissioned by the Australian Catalogue Association to uncover the attitudes to, and usage of unaddressed advertising mail by Australian consumers.
The research found that 89% of households were happy to receive catalogues, while 85% of Australians read the catalogues delivered to their letterboxes.
77% of households said that they were also predisposed to getting information on groceries with 81% of consumers claiming that they either sought more information on a product or made a grocery purchase after reading.
According to ADNews, Australian Catalogue Association chief executive, Ken Bishop said the research showed almost nine out of 10 people regularly read at least one retail catalogue they receive while seven out of 10 use unaddressed advertising mail to find bargains and help save money.
The research was based on 600 interviews conducted Australia-wide, in order to identify trends from similar 2006 research conducted by Sweeney.
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