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LG is set to reveal its long muted dual format high-definition disc player, capable of playing both Blu-ray Disc and HD DVD content. It will be the first such device in the world.

The unit will be released in the United States in early 2007. Details will be provided at the 2007 International Consumer Electronics Show (CES), held January 8-11 in Las Vegas.

LG claims that it expects the technological breakthrough to end the confusion and inconvenience of competing high-definition disc formats for both content producers and consumers.

An LG official privately said that the company was ready to produce a dual-format player but was unlikely to do so on its own. He said if it did make the device, it would likely do so on contract for another consumer electronics company and it would be sold under that firm’s brand rather than LG’s.

The high-definition DVD format fight pits Blu-ray discs backed by a group led by Sony Corp., against HD-DVD discs being promoted by an alliance that includes Toshiba and Microsoft.

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