X

Home appliance manufacturer, Dyson, has revealed new photos and videos of its first electric SUV, which reportedly cost founder James Dyson over a half a billion dollars of his own money.

The “radical” vehicle was said to be loaded with ample next-generation technology, however, ultimately was ditched in October last year for not being “commercially viable.”

Published in a company blog post, Dyson has released some of its first close-look images of the electric SUV prototype, which claims to have solved many of the issues usually plaguing electric cars.

Despite the bold claim, minimal details were provided on explicitly what issues were resolved. 

Screen Shot 2020 06 04 at 12.42.28 pm Dyson Offer Close Look At First Electric SUV

Screen Shot 2020 06 04 at 12.42.35 pm 1 Dyson Offer Close Look At First Electric SUV

Screen Shot 2020 06 04 at 12.41.52 pm Dyson Offer Close Look At First Electric SUV

The company claims the SUV came loaded with “bespoke, integrated and highly efficient Electric Drive Unit (EDU) comprising Dyson digital electric motor, single speed transmission and state of the art power inverter.”

Other benefits are said to include spacious interior space, and a flexible battery pack design.

The news comes as electric vehicle manufacturing continues to heat up, with most car makers’ plans put on temporary hiatus amidst the global coronavirus pandemic.

Commentators question what parameters would have been required to make Dyson’s electric car commercially viable, with some suggesting a joint manufacturing partner, despite retaining it’s likely high price tag.

View the close-up images and videos of Dyson’s electric SUV on the company newsroom here.

N526Open Dyson Offer Close Look At First Electric SUV

Screen Shot 2020 06 04 at 12.41.42 pm 1 Dyson Offer Close Look At First Electric SUV

FX9 728x90 1 Dyson Offer Close Look At First Electric SUV
4Square Media Banner Ads Update at 5 July JSAU05JUL1 MR 728x90 1 Dyson Offer Close Look At First Electric SUV
251120 SAV leaderboard Dyson Offer Close Look At First Electric SUV
Olimpia Splendid Unico Cooling 728x90 1 Dyson Offer Close Look At First Electric SUV
HAIER Series 600 FLW HPD Pairs 728x90 1 Dyson Offer Close Look At First Electric SUV
Uniden ChannelNews SoloX2Kpro Oct2025 728x90 1 Dyson Offer Close Look At First Electric SUV
Klipsch ProMedia Lumina Channelnews Ad Banner 4 728x90 1 Dyson Offer Close Look At First Electric SUV
ChannelNews AZ100 728x90 Dyson Offer Close Look At First Electric SUV
DIGI 728x90 1 Dyson Offer Close Look At First Electric SUV
Hisense KV BannerAd 728 90 Dyson Offer Close Look At First Electric SUV
728 x 90 Dyson Offer Close Look At First Electric SUV
728x90px 1 Dyson Offer Close Look At First Electric SUV
1 4 Square Media 728 x 90 Dyson Offer Close Look At First Electric SUV
4Square Media Banner Ads Update at 5 July JSAU05JUL1 Buddy 728x90 1 Dyson Offer Close Look At First Electric SUV
appliance retailer leaderboard may 728x90 Hitachi updated Dyson Offer Close Look At First Electric SUV
728x90 Dyson Offer Close Look At First Electric SUV
728 x 90 px Dyson Offer Close Look At First Electric SUV
GOTHAM 728px x 90px Dyson Offer Close Look At First Electric SUV
0906 SMARTHouse 728x90px FA Dyson Offer Close Look At First Electric SUV
HAR1188 TechMedia CH6 728x90 Dyson Offer Close Look At First Electric SUV
BlueAnt 4SQM PumpAirUltra 728x90px Dyson Offer Close Look At First Electric SUV
728x90 Dyson Offer Close Look At First Electric SUV
3005 25 Q4 AspireAI 728x90 1 Dyson Offer Close Look At First Electric SUV
CN 728 x 90 Dyson Offer Close Look At First Electric SUV
AEG Oven Display 729 x 90 px Dyson Offer Close Look At First Electric SUV
728x90 Dyson Offer Close Look At First Electric SUV
Px8S2 McLaren Edition Digital Banner 728 x 90px Oscar Dyson Offer Close Look At First Electric SUV
OP 2 728x90 1 Dyson Offer Close Look At First Electric SUV
4Square 728x90 1 Dyson Offer Close Look At First Electric SUV

YOU MAY ALSO LIKE