Dyson is charging a massive A$962 for its brand new Lightcycle Morph lamp that according to the company focuses on personal lighting, despite coming at a premium, and without smart assistant compatibility.

Upgrading from the Lightcyle lamp unveiled last year, the Dyson Lightcycle Morph is priced at a huge £499.99 (A$962) or £649.99 (A$1,251) depending on whether you want the desk or floor model.

Promoted as ‘one light’ with ‘four formats’ the new Dyson light ‘tracks natural daylight and intelligently transforms for different uses – providing the right light at the right time, precisely where it is needed’.

Apparently Jake Dyson has been ‘fuelled by frustration with things that don’t work properly and a relentless obsession with making them perform better,’ leading him to the unveiling of the Dyson Lightcycle Morph.

Dyson Lightcycle Morph lifestyle Dyson Wants A$962 For Flexible Candle Light

Perhaps Jake wasn’t aware of the massive range of smart bulbs out there, like the ones from Melbourne based LIFX, that automate colour temperature throughout the day at a fraction of the cost.

However, unlike LIFX, Dyson’s Lightcyle Morph light will make adjustments through the Dyson Link App based upon the user’s task, age, mood and local daylight.

Age may seem like an odd choice, but according to Dyson, a 65-year-old needs four times more light than a 20-year-old.

Though unlike LIFX, Dyson appears to have again missed the all-important smart home integration with the likes of Google, Amazon and Apple, as it did with its first Lightcycle.

LIFX bedroom Dyson Wants A$962 For Flexible Candle Light

‘Our aim was to challenge the fundamental conventions of contemporary artificial lighting and find a solution,’ said Jake.

Sporting an array of six LEDs (3 warm and 3 cool) the Lightcyle Morph switches between indirect light, task light, feature light and ambient light automatically.

Capable of colour temperatures as low as 1,800K, the Morph can emulate the colour of candlelight.

Plus with Dyson’s heat pipe technology, the light is never at risk of overheating, with the Morph providing ‘a non-stop, energy-free cooling cycle, maintaining light quality for 60 years with light quality not diminishing over time’.

The Morph also features a USB-C port and motion sensors for proximity lighting controls.

Dyson Lightcycle Morph Dyson Wants A$962 For Flexible Candle Light

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