EB Games is set to become the first retailer to market a new Nintendo DS games accessory invented in Australia.
The GameTag, which protects Nintendo DS games from being lost after the careless use that comes with having kids as their owners, was invented by a Sydney-based mother of four, Janene Samuel, and is due to hit the shelves at EB Games tomorrow.
Costing $19.99 and securing up to eight Nintendo DS game cartridges and some memory cards, the GameTag will be a blessing for many households as they struggle to hold onto the tiny game cartridges that are easy to lose. The simple invention comprises a lanyard attached to a keyring, which attaches to the rear of the cartridge and remains connected to the games console at all times, even when playing or being swapped.
EB Games has ordered 1000 units of the device, which are due to go on sale througout its stores around the country from tomorrow. The device is also on sale through Samuel’s own website, and through local markets, with Samuel estimating that she has already sold around 450 units. She is also negotiating with other distributors and retailers both nationally and internationally.
The main attraction of the tag is that it complies with the way children want to use their games. Similar products on the market don’t work, according to Samuel, because they rely on children putting the games back in the box, which never actually happens.