Google is set to launch a low cost application store that could hit the revenue streams of retailers like JB Hi Fi and EB Games.
Currently the company is testing a Chrome Web Store, portal for web-based games and other titles. The system will provide a central location for users to find, purchase and download content directly from the browser. Google representatives highlighted the discovery features, Chrome performance, and utilities that guide developers through the process of publishing on the app store.
According to Electronista the search giant is attempting to lure developers with its generous financial terms, as listing on the Chrome portal will only require a 5 percent processing fee. In contrast, the App Store and Android Market both fetch 30 percent of all revenue.
Developers will be able to publish free games, however the initial launch will not support in-app purchases or free trials that require later payment. The company plans on expanding payment options in the future.
Google showed browser-based versions of Plans vs. Zombies, Lego Star Wars, Lemmings, and even a version of Quake II ported by the company’s Web Toolkit team.
