Video game publisher Electronic Arts has even beaten out banks to earn the title of being one of the most “disliked” companies trading today. They even beat out Sony who consumers are turning off in droves.The Hollywood Reporter claims Electronic Arts just won the type of college basketball-style tournament that no company wants to be associated with.
EA was voted the worst company in by Consumerist.com. The consumer site is published by Consumer Media a not-for-profit subsidiary of Consumer Reports, and takes no outside advertising.
During their annual survey which attracted over 260,000 votes to find the worst Company in the USA Electronic Arts cane out as the most disliked.
The game publisher, which is best known for its Madden NFL, FIFA Soccer and the just-released Tiger Woods PGA Tour 13 games, was hammered by fans for its recent Mass Effect 3 game to claim this year’s 2012 grand championship title.
EA even overtook Sony, to claim the crown.
Hollywood Reporter said that “gamers have been up in arms since the third game in the Mass Effect science fiction trilogy was released with an ending that didn’t serve closure in fans’ opinions. As a result, this small but vocal group, which has been extremely active online for weeks, set out to push the game-maker past other corporate offenders such as banks.”
EA has sold 2.8 million of the 3.5 million copies of Mass Effect 3 that the company shipped worldwide, according to Michael Pachter, videogame analyst, Wedbush Morgan Securities.
Last year’s winner was BP, following their reaction to an oil spill in the Gulf of Mexico.
“Some may look down their noses at the idea of voters picking a video game publisher as the Worst Company In America, but that is the exact kind of attitude that has allowed EA and its ilk to nickel and dime devoted customers for a decade,” said Chris Morran, deputy editor of Consumerist.com. “This is not just a few people complaining about bad games; this vote represents a large group of consumers who have grown sick and tired of being ignored and taken advantage of.”
