Epson and Nikon Australia have formed an alliance to develop and market various products and services to professional photographers.Under the banner of “Creative tools for creative minds”, the companies said that activities under the alliance would include workflow solutions, educational workshops, seminar programs, and joint marketing and sales promotions.

Epson’s Business Unit Manager for Business Solutions Division, Craig Heckenberg said, “Epson and Nikon are respected and highly regarded brands in professional photography, and we both believe this alliance will add great strength and depth to our relationships with professional photographers.”

“This is an incredibly exciting development, not just for Epson and Nikon, but also for professional photography in Australia. Photographers will soon start to see the benefits from this alliance and we look forward to getting their feedback,” said Craig Heckenberg.

Nikon Australia’s Professional Business Marketing Manager, Craig Gillespie said, “One of our aims is to ensure that our customers get the combined benefits that two leaders in digital photography and image reproduction can deliver when working as a team.”

“Our products and services complement each other, we are like minded companies when it comes to superior image quality, and we will now be working together to make it easier for professional and prosumer photographers to fully realise the benefits and superior performance of a Nikon camera – Epson printer combination,” added Gillespie.