EXCLUSIVE: Samsung To Take On Google & Sony With Bada TV

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Samsung is set to take on both Google TV and Sony with a badaOS Internet TV.

SmartHouse has been able to confirm that the TV will be powered by a Samsung processor and could be in the market by Xmas.
Samsung executives in both Australia and Korea have told SmartHouse that a badaOS powered TV will deliver, not only in Country program information via a new EPG, but access to applications, movie and TV content as well as music and games.
The Korean Company is also developing the badaOS to deliver their content feeds to Samsung Smartphone’s and PC’s.
Determined to compete with both Google and Apple Samsung management has approved significant budget allocation to the badaOS project, with the Company determined to be a major competitor to both Google TV and Apple.
In Australia Samsung is believed to be working with electronic program guide Company IceTV, who are refusing to confirm their involvement with Samsung, however Samsung insiders have said that the project with IceTV is well advanced and will allow Samsung to offer a full EPG and extensive meta data on content that will be delivered via Samsung’s Internet@TV service which already delivers social networking services such as Twitter and Facebook.  
Recently Samsung said that they will dedicate a third of its entire shipments of mobile phones in 2010 to BadaOS. 
Lee Ho-soo a Vice President with Samsung said recently “You need a proprietary system to drive growth in the Smartphone market and bada will do the job, as it is designed to support all segments from low to high end,” he said.
“We have a very strong response from application developers… and we see strong potential in bada to become a major operating system.” he added.
The big threat to Samsung and their badaOS project is Google who last night announced that it is combining its technology for the PC and mobile phone to create a software platform for the TV.
Their first partner is Sony. The software, called Google TV, will be integrated into Sony TV’s and Blu-ray DVD players, as well as a set-top box built by Logitech, all of which will be available by Xmas.
Google is also talking to several other TV partners and so is Intel who are providing an Atom process for the new TV offering.
“We’ve been waiting a long, long time for today,” said Google chief executive Eric Schmidt, who unveiled the project at the company’s developer conference in San Francisco. “It’s much harder to marry a 50-year-old technology and a brand-new technology than those of us in the brand-new technology industry thought.”
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