X

SAN FRANCISCO – Researchers have been able to glean just about anything from Facebook users’ “like” facility. They can predict, with remarkable accuracy, everything from their race to sexual orientation, political affiliation and personality type.

Researchers studied more than 58,000 people who had volunteered to participate in the “myPersonality” application on Facebook, in which subscribers allowed access to their list of “likes”, as well as the results of online personality tests.

Feeding people’s “likes” into an algorithm, information hidden in the lists of favourites, predicted whether someone was white or African American with 95 percent accuracy, whether they were a gay male with 88 percent accuracy, and even identified participants as a Democrat or Republican with 85 percent accuracy.

The “likes” list predicted gender with 93 percent accuracy and age could be determined 75 percent of the time.

FLOODLIGHT 2024 Banner 728x90px scaled Facebook Likes Reveal All
Whatmough 728x90 Facebook Likes Reveal All
WEB BANNERS5 scaled Facebook Likes Reveal All
05 Channel New Banner T30S COMBO 728x90 Facebook Likes Reveal All
728x90 Facebook Likes Reveal All
240215 SAV R Volution CNewsFeb Leaderboard 1 Facebook Likes Reveal All
Litheaudio 728x90 Facebook Likes Reveal All
728x90 Iconic Facebook Likes Reveal All
Haier 728x90 1 Facebook Likes Reveal All
Leaderboard 728x90 1 Facebook Likes Reveal All
QUEEN 728x90 Facebook Likes Reveal All
728X90 Facebook Likes Reveal All
BlueAnt 4SQM PumpAirUltra 728x90px Facebook Likes Reveal All
Emberton III BLACK 728x90 without CTA@2x Facebook Likes Reveal All
728x90 yoga pro 7i Facebook Likes Reveal All
Belkin Screen Protection 728 x 90 Facebook Likes Reveal All
iP16 4SQRmedia 970 x 90 px 03 Facebook Likes Reveal All
728x90 Facebook Likes Reveal All
FA 979 HN MDF SG14 14gen 728x90 1 Facebook Likes Reveal All
Flick of a switch 728x90 1 Facebook Likes Reveal All
PAN2664 ChannelNews Banner CM3 728x90px V1 Facebook Likes Reveal All
hitachi banner 728x90 Facebook Likes Reveal All


YOU MAY ALSO LIKE