Facebook have upped the f-comm ante – demanding a fee from business to make Offers.
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Facebook Offers has been expanded letting Aussie firms big and small flog goods/services online Offers directly from their Page.
Businesses with 400+ fans can now jump on the Facebook Offers bandwagon, in another tweak to the service.
The offers will appears in the newsfeed of users who are fans of the company and on its homepage.
The Social Network says it received positive feedback from businesses who said that “Offers has helped them drive business results,” in an announcement today.
“Today we are happy to announce that Offers will be available globally, and that we’ve added some new features that will make Offers even better for people and for businesses.”
The service was first released in Oz last April.
Offers will remain free for the millions of Facebook users to claim, however.
The social network aren’t forcing companies to give any particular discount for Offers but say at least 20% “will generally reach more people. “
However, business will have to pay for the privilege of flogging their gear on the social network and the fee Facebook is demanding is based on the amount of eyeballs it wants to hit.
Facebook are charging companies $5 per post if they wish to reach 96-176 people and the more businesses spend on advertising and targeting the higher the audience reached, the network insists.
“Over the months since the beta launch, we’ve seen that targeting and advertising help get the right Offers in front of the right people.”
The move will also help Facebook push into the sphere of m-commerce (mobile) f-commerce (Facebook) and may also boost its revenues, if Offers can get sufficient eyeballs and interest among the 955 million Facebook members.
“Offers will help to drive sales, traffic and reach in fans news feed,” the network said today.
Businesses can also include bar codes and unique codes in their Offers.
