Fear Of A Slick Apple TV Has Smart TV Manufacturers Forming Alliances

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Chinese TV brand Changhong who is a major supplier of TVs to Harvey Norman, has moved to form a TV industry alliance claiming that within three years cloud computing will be at the heart of their TV offering.Also forming a TV alliance is TPV Technology and LG Electronics, who are also seeking out additional partners for a  smart TV alliances.

DigiTimes claims these alliances are becoming prevalent throughout Asia as TV companies realise that software and cloud computing are becoming key to their future.

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Several sources have said Smart TV  alliances are being formed because of the pending launch of an Apple TV which industry executives believe will set a new standard for software on a TV and content delivery.

Due to Apple’s influence in the market, the sources fear it will further dominate the smart TV market, which is estimated to reach a 40% penetration rate by 2014.

The alliance-forming TV makers are researching and developing smart TV concepts that will have similar functions as Samsung Electronics’ but will still need a lot of time before models start hitting stores, added the sources.

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