Fetch TV Challenges The Telstra Foxtel Content Cartel

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FetchTV who has recently cut new content deals with Hollywood studios has taken it up to Telstra and their T Box service by offering over 1000 titles for users to rent.The announcement comes as FetchTV, which is also sold as TVNow by Optus, goes head-to-head with the Foxtel/Telstra content cartel.

New release Standard Definition movies are priced at $5.95, new release High Definition movies are $6.95, and library titles are $3.95. FetchTV is unmetered – which means downloads don’t count towards a monthly download allowance.

FetchTV said they now have agreements in place with all major Hollywood studios and local distributors. Over 265 new release titles are now available for rent and new release movies account for over 70% of all FetchTV rentals. The vast majority of films are available on the same day as the DVD release and new release titles available in April will include Happy Feet 2, The Ides of March, The Iron Lady, and Mission Impossible: Ghost Protocol.

The FetchTV library selection now exceeds 770 and will continue to grow as a result of new and expanded studio partnerships. In April, FetchTV  will add hundreds more quality titles from leading providers such as MGM, Universal, Disney, Roadshow, Warner and Sony.

Scott Lorson, CEO, FetchTV said: “FetchTV is bringing the video store to the lounge room, with all of choice and none of the hassle. Late fees are now a thing of the past with the best of the video store available from the convenience of your couch.”

In line with the FetchTV strategy of providing entertainment options for Australia’s diverse ethnic population, the range of movies in languages other than English has also being expanded. The service will soon include a premium range of Bollywood movies from leading distributor Eros, and an expanded selection of Mandarin and Cantonese titles from Pinnacle Films.

“We are also expanding our movie service to cater for customers from non-English speaking backgrounds. Bollywood and Mandarin titles are proving very popular, and we will be growing these offerings along with adding Cantonese titles to complement our recently launched TVB Cantonese channel pack,” Lorson continued.

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