EXCLUSIVE: Fetch TV, in partnership with several leading ISP’s is set to offer TV manufacturers a content solution, where a consumers picks their ISP of choice to deliver movie content as opposed to a specific movie service like Netflix, Foxtel or Quickflix.
The proposed service allows ISP’s to offer unmetered content deals while billing the consumer for a download. It also allows the ISP to offer bundled content subscription deals direct to a TV that is already connected to a broadband provider.
For manufacturers, it allows owners of Smart TV’s or content devices such as a Blu ray player or media centre, to access content from their own ISP who is already billing them for data as opposed to a separate service.
Fetch TV, who are currently partnering with ISP’s that include iiNet, Optus and Internode and in the future could include TPG, to deliver content believe that a content model based on a choice of a set top box or a software application on their TV or Blu ray player will appeal to consumers as opposed to having to deal with multiple providers.
In metropolitan Australia Telstra has 34% of the broadband market with the rest split up between several ISPs including Optus, Internode, iiNet and TPG.
Fetch TV executives believe that a move to an ISP driven model delivers “choice based on their existing broadband provider” as opposed to a multitude of services that currently have no billing relationship with a consumer.
Scott Lorson the CEO of Fetch TV admits that his Company is working on a combination of software application and media centre box to deliver content. He believes that Smart TV’s need to mature before there is “significant growth” from content services.
He believes that this could be 3-4 years away as Companies like Intel and AMD move to deliver new processor technology for TV’s that allow for a faster streaming service which providing the processing power to deliver a “good” web experience via a Smart TV.
Research shows that of the users who already have a Smart TV less than 2% are using their content download or application capability.
The way the Fetch TV service could work is that their application will deliver to TV manufacturers an application that sits on a Smart TV. Once opened the consumer simply clicks their ISP from a list to activate the service.
There is also the option of consumers getting access to the service via a web browser that sits in their favourites on a PC, Smartphone, TV or tablet. Once activated the user gets access to content delivered by Fetch TV who will shortly launch a $19.95 a month subscription service in partnership with Optus.
Earlier today iiNet offered a three-month trial of its Fetch TV service for existing customers. “This gives them a chance to sample the service before signing up for the full-scale 24-month deal” an iiNet executive said.